Restyling identity - Brown Girl decorations

For Nelly from Brown Girl Decorations, a webshop with a quirky collection homedecoration and lifestyle products like prints, pillows, cutting boards, toys, accessories and more!
Wish Restyling of old identity.
Products Logo, fav icon, business card, 'thanks for your order' card, price tags and watermark.

ABOUT
I'm sharing this process because it's a great example of a complete identity, from the big items to the small details. Which is great to work on as a designer, but also makes your business look very professional.

LOGO
Brown Girl Decorations old logo (happens to be mine too, couple of years ago) with she indicated with: the same color palet please, must be cleaner and it can be a monogram.



I started sketching and send here a few proposals:



I don't like the font and the design has to be 'flat', one color.



Better, but can it be lighter?



Perfect, but jus turn the B around and we're done. The icons can work filled or lined.



BUSINESS CARD
2 kinds please: 1. With my contact info and social media handles. Maybe also use the picture from my current business card and portrait or landscape is both fine, you decide. 2. A sort of scatter-card with the logo and social media handles but no photo or email address/phonenumber. Like I have now, but with the new logo.

Nelly came up with the slogan 'Helping you to create your own sanctuary', so I added 'sanctuary creator' as a title on the card. The illustrated portrait from the old identity went great with the new one, so we decided to re-use it.



I thought it'd be cool to have a hexagon business card made, but unfortunately that's just too expensive (at the moment).



'THANKS FOR YOUR ORDER' CARD
Postcard size, double sided. One side where I can write the message and on the other side the logo.



PRICE TAGS
Like the 'thanks for your order' card, may in 2 sizes. I want to write the price and some text on there at fairs/markets. I decided to make a printable for her, so she could print it at home. Whenever I can, I'll try to keep your costs to a minimum.



WATERMARK
To put on pictures I make myself, just a simpler variation of the logo..



END RESULT


Disclaimer: feedback isn't verbatim, but shortened and edited for readability.